Published by Finews.asia – 13th November 2016
As an internationally positioned private bank and specialist in asset management services in Switzerland and in Asia’s major hubs, the business model is key to VP Bank’s success.
With 60 years of experience, the business model of VP Bank is based on two strategic pillars: private banking and intermediaries. VP Bank is positioned as a boutique bank for both target groups – with top-notch solutions and services.
Up to the Next Level
Asia is one of VP Bank’s defined target markets; in the Asia-Pacific region Christoph Mauchle sees tremendous growth opportunities. Having been to the market for almost 10 years, VP Bank now uses the positive momentum to bring its operation up to the next level.
Mauchle wants to achieve VP Bank’s goals by organic growth. Apart from independence, growth is one of the cornerstones of the strategic orientation.
Hiring of People for VP Bank
Organic growth means selective hiring of people who share the bank’s philosophy and have an approach to work in a smaller environment. VP Bank’s teams like flexibility and do not need a big brand name to be successful.
The basis set for further growth is a major challenge in the financial industry and consists of two main parts. Mauchle says: «Firstly, over the last two years we have increased our presence in the market, gaining much better access to good people who learn about us.»
«Secondly, we sent out a clear signal to the market as well as to potential Relationship Managers; we have moved to new offices at Asia Square in Singapore, allowing us to double the number of working places and giving room for further expansion,» Mauchle adds.
Reaching and Serving Markets in Asia
With local offices in Hong Kong (as a Wealth Management company) and Singapore (as a full bank) since 2006 and 2008, VP Bank is devoted to advancing the local Asian business. From these locations the clearly defined target markets are actively cultivated: the bank’s focus is on Singapore, Indonesia, China, Malaysia, Hong Kong, Thailand and the Philippines.
VP Bank intends to develop its platform by additional hiring of specialists that add value through advice, meaning Investment Advisory, Wealth Consulting and Succession Planning.
Expansion Plans
«Growth will remain a key concern in the years ahead,» Mauchle says. Accordingly, he will continue to strengthen the quality of the client relationships. VP Bank will also take advantage of market opportunities by selectively investing in growth through acquisitions while at the same time promoting organic growth.
The plan calls for recruiting around 25 additional front office employees annually over the next three years, spread amongst the various international bank sites. VP Bank’s medium-term goal is to raise the earnings contribution from its foreign target markets from the current 28 percent to 50 percent by 2020.
Well Equipped For Intense Competition
«Our key message is: Safely ahead,» Mauchle says. ‹Safely ahead› is VP Bank’s claim that condenses the bank’s positioning into two compelling words. It reflects the company’s way of thinking and differentiates VP Bank from the competition.
«Safely ahead means we are well equipped for the intense competition and rise to the challenges with concrete measures for mastering them. Our rock-solid capital base is an ideal requisite for accomplishing that. Going forward, closeness to the client, reliability and top-flight service will continue to be of central importance to VP Bank and its business success,» Mauchle concludes.
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