Published by Institutional Investor Journals – 7th Aug 2017
Various studies report that investing in “sin stocks”, that is firms which make money from human vice, such as alcohol, tobacco, gambling and weapons, has historically delivered significantly positive abnormal returns. This finding has inspired the hypothesis that sin stocks are being shunned to such an extent that they end up being systematically underpriced, enabling other investors, who are willing to bear the reputation risk involved with investing in these stocks, to earn a return premium.